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Guys are buying and using skincare, supplements, intimate care and even cosmetics right now.
December 20, 2022
By: Melissa Meisel
The global men's personal care product market is expected to grow to $277 billion by 2030, according to industry sources. U.S. men are a big part of that surge, buying and using skincare, supplements, intimate care, and yes, cosmetics, now more than ever. Hundreds of men gave The Benchmarking Company the intel on what they're buying now, and where your brand might fit into their spend. Learn more by diving into The Benchmarking Company’s latest consumer research in the infographic below.
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